Ch’i People – Ray Nicholls

Ch’i People – Ray Nicholls

Leading the team here at Ch’i International Ltd is Managing Director, Ray Nicholls.


Career History

Ray has worked in sales, marketing and leadership roles in various blue chip food & beverage producers in New Zealand, Australia, UK and the Middle East.

Positive change is his passion.

While he was head of Sales & Distribution for Frucor Beverages sales doubled in two years. The business moved from being a producers cooperate, to being listed on both the New Zealand and the Australia Stock Exchanges, and holding a spot on the Forbes list of “Top 20 Small Companies To Watch”.


Vision For The Future

After 25 years of this sort of experience he is delighted to be working in a more grounded business.

“Ch’i is more than just making a drink, it’s about choices – better choices. It’s a bit of a catch cry but it’s true – Consumers are demanding better choices, but they’re also demanding better information, and they want to be in control of their choices. I’m excited about opportunities this will bring for our unique products and the partners we work with.”


After Hours Ray

Ray and his family live on a farm just north of Auckland and grow fruit, eggs and meat following bio-dynamic principles on their land. His wife is the founder of a local horticultural heritage preservation group.

When he’s not chasing chickens round the farm, Ray enjoys spending time with his teenage boys (while they still let him!).


Phone +64 (9) 415 9211



Interview with Ray in NZ Herald 2013

Interview in Sunday Magazine 2010


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