Changing shapes

Changing shapes


When we first started, the options in 1987 for bottles were limited to returnable glass bottles, or the first PET bottles which were simple. We chose to start with the simple PET shaped bottles.

Through the 1990’s the rest of the drinks suppliers adopted their own bottle shapes and the simple PET bottle became ours uniquely.

We only moved away from this in 2011 after consumer research suggested this bottle shape was too old fashioned and stopped us being seen as a current idea.

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